%20-%20white.svg)
Name
Date
Type
/
/
/
Haze Sake
2022
brand identity / Packaging design
[ Company info ]
Haze Sake is a premium Japanese sake brand offering three distinct varieties: pure sake, cloudy sake, and peach sake. Haze's main ideal is to introduce one of Japan’s most beloved beverages to a Western audience, all while staying true in the traditions of Japanese sake-making.
[ Company info ]
For this project, we crafted both the brand identity and the packaging design, ensuring that authenticity was woven into every detail. The cylindrical packaging, with a lid that seamlessly slots on top, was inspired by traditional sake barrels. Each bottle features a bold front logo to connect well with the western market, paired with a canvas-like label on the back, reinforcing the product’s authentic Japanese feel. From concept to completion, we had a hand in every aspect of this project to ensure a cohesive and culturally resonant brand experience.
