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Rotormaps.

Name

Date

Type

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Rotormaps©

2024

Brand identity & website design

A computer screen showcasing the header section of the Rotormaps website along with some supporting brand elements.

Rotormaps, based in Japan, specialises in cutting-edge drone technology, providing innovative mapping solutions for industries that rely on precise and detailed aerial data. Their technology enables efficient and accurate data collection, empowering companies to make smarter decisions.

Yes, yes, I know that all sounds like a bunch of complicated, made-up words, but none of that really matters. The main objective was to make the brand identity and website look awesome while making sure everything communicated clearly to the target audience (which isn't me, and most likely isn't you, hence the confusion. But it looks pretty, right?).

Myself and the client worked together to create the brand identity and website from scratch to showcase their advanced technology and innovation. Alongside developing a brand identity that captures their core values and ideals, I refined their tone of voice and wrote content to strengthen the brand's key messages.

Multiple screens featuring different sections of the Rotormaps website.
A computer screen featuring the Rotormaps website, mainly showcasing the "ethos" section of the website along with some supporting elements.
A compilation of Rotormaps branding elements, featuring different variations of the logo and examples of the branding being used on a piece of event collateral and a sticker.
Rotormaps branded business cards laid out to show the design on both sides.
A combination of printed Rotormaps branded elements, showcasing the letterhead, business cards, an envelope, and a branded pen.
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